Privacy Policy

1. Introduction

ETERNALBLOOM ("we," "our," or "us") is committed to protecting your privacy and personal information[web:1]. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at eternalbloom.com, purchase our products, or engage with our services. By using our website and services, you consent to the data practices described in this policy[web:2].

2. Information We Collect

We collect various types of information to provide and improve our services[web:1]:

• Personal Information: Name, email address, phone number, billing address, delivery address, and recipient information[web:2].
• Payment Information: Credit card details, billing information processed securely through encrypted third-party payment processors. We do not store complete credit card numbers on our servers[web:1].
• Order Information: Products purchased, order history, delivery preferences, gift messages, and special instructions.
• Account Data: Login credentials, password (encrypted), order history, saved addresses, and wishlist items.
• Technical Data: IP address, browser type, device information, operating system, referring URLs, pages visited, time spent on site, and cookies[web:2].
• Communications: Emails, messages, customer service inquiries, consultation requests, reviews, and feedback.

3. How We Use Your Information

We use collected information for the following purposes[web:1][web:2]:

• Process, fulfill, and deliver your orders and bespoke atelier services
• Send order confirmations, delivery updates, and transactional communications
• Provide customer service support and respond to inquiries
• Personalize your shopping experience and provide product recommendations
• Process payments securely and prevent fraudulent transactions
• Send promotional offers, newsletters, and marketing communications (with your consent)
• Improve our website functionality, products, and services based on usage analytics
• Conduct market research and analyze customer preferences
• Comply with legal obligations and enforce our Terms of Service
• Detect, prevent, and address technical issues, fraud, and security threats

4. Information Sharing and Disclosure

ETERNALBLOOM does not sell or rent your personal information to third parties[web:1]. We may share your data with the following entities[web:2]:

• Service Providers: Payment processors (Stripe, PayPal), delivery partners, email service providers (Mailchimp), analytics platforms (Google Analytics), and cloud hosting services.
• Business Partners: Trusted partners who assist in operating our website and conducting business, provided they agree to keep information confidential.
• Legal Authorities: When required by law, subpoena, court order, or government regulation, or to protect our rights, property, or safety.
• Business Transfers: In connection with a merger, acquisition, sale of assets, or bankruptcy proceeding.
• With Your Consent: Any other disclosure made with your explicit consent.

5. Cookies and Tracking Technologies

We use cookies, web beacons, pixels, and similar tracking technologies to enhance user experience and collect information[web:1][web:2]:

• Essential Cookies: Required for website functionality, shopping cart, and checkout process.
• Performance Cookies: Collect anonymous data about website usage and performance.
• Functional Cookies: Remember your preferences, language settings, and personalization.
• Marketing Cookies: Track your activity across websites to deliver targeted advertising.

You can manage cookie preferences through your browser settings. Note that disabling certain cookies may affect website functionality.

6. Data Security

We implement industry-standard security measures to protect your personal information, including SSL encryption, secure servers, firewalls, access controls, and regular security audits[web:1]. Payment processing is handled by PCI-DSS compliant third-party processors. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

7. Your Privacy Rights

Depending on your location, you may have the following rights[web:1][web:2]:

• Access: Request access to the personal information we hold about you.
• Correction: Request correction of inaccurate or incomplete data.
• Deletion: Request deletion of your personal information (subject to legal retention requirements).
• Portability: Request a copy of your data in a structured, machine-readable format.
• Opt-Out: Unsubscribe from marketing communications via the link in our emails or by contacting us.
• Restriction: Request limitation of certain data processing activities.
• Object: Object to processing of your personal information for certain purposes.

To exercise these rights, contact us at privacy@eternalbloom.com. We will respond within 30 days of verification.

8. Children's Privacy

ETERNALBLOOM does not knowingly collect personal information from individuals under the age of 18[web:4]. Our services are intended for adults. If we become aware that we have inadvertently collected information from a minor, we will take immediate steps to delete it.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence, including the United States. We ensure appropriate safeguards are in place to protect your data in accordance with applicable data protection laws, including GDPR and CCPA compliance.

10. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements. Order and transaction data is typically retained for 7 years for tax and legal compliance purposes.

11. Third-Party Links

Our website may contain links to third-party websites, including social media platforms and partner sites. We are not responsible for the privacy practices of these external sites[web:4]. We encourage you to review their privacy policies before providing any personal information.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements[web:4]. Any changes will be posted on this page with an updated effective date. Your continued use of our website and services after changes constitutes acceptance of the revised policy. We encourage you to review this policy periodically.

13. Contact Us

ETERNALBLOOM Floral Atelier

876 Madison Avenue, Upper East Side

New York, NY 10075

Email: privacy@eternalbloom.com

Phone: (212) 555-0188

Data Protection Officer: dpo@eternalbloom.com